Hi, Neighbor!

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Connecting with heartland Americans was key to a successful launch of UScellular’s home internet service.

Creative agency Said Differently engaged Summer Break Studios to produce a creative campaign for UScellular’s Home Internet product that would position and differentiate their service to home internet provided by cable, satellite and other companies. 

Responsible for producing both online video and photography assets, we brought to life Said Differently’s creative concept “Hi, Neighbor” to position UScellar as a trusted and local home internet provider to heartland americans. 

We casted real families that were representative of UScellular’s customer base and showed them in typical scenes of families enjoying activities thanks to reliable home internet.

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