Shop Small

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Overview

Amex believes Small Business is the heartbeat of our communities.

For over 10 years, the "Shop Small" campaign from American Express has encouraged consumers to look for small businesses for their next purchase.

We had the opportunity to find powerful stories from the small business community who have directly benefited from American Express' backing, and tell their stories of inclusion and impact. We traversed across the country to spend time with three small business who were all providing a much loved service to their communities. Featured in this series was Last Minute Gear in San Francisco, Discover Sarasota Tours in Florida, and WoofBowl in Brooklyn.

what we did
Casting
Concept
Creative Development
Direction On Set
Post Production
Production
Story Development
Client
American Express
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